State of the Union — the green preview

The emails from green and clean energy groups are flying in fast and furious this morning in advance of President Barack Obama’s State of the Union address. And the message from them all is that clean-green tech is good for the economy and creates jobs.

A sampling –

The Natural Resources Defense Council’s president Frances Beinecke has issued her own Environmental State of the Union.

The questions she think policy makers should be asking are:

“Is America’s air getting safer to breathe than it was a year ago? Are we building the wind farms and solar plants that put Americans to work and curb pollution at the same time? Do we have a plan to encourage fuel efficient technologies that allow cars to go farther on a tank of gas?

“Looking ahead, the question becomes: will our leaders seize opportunities to protect our families from polluters and build a cleaner energy system for America?”

The key point of her piece is –

“The coming year will be filled with campaign-fueled debates about jobs and the recession. Clean energy can deliver what both parties are looking for: greater prosperity and market growth.

“Let’s abandon once and for all the false choice of pitting economic progress and environmental protection. The two actually go hand-in-hand.”

In the meantime, the Pew Environment Group has banded together with about 200 businesses and clean energy groups to promote energy efficiency through co-generation — capturing the heat from power generation and using it for heating or to produce more energy. The group has paid for full-page ads in three of the top inside-the-Beltway publications — The Hill, Politico and Roll Call — timed for SOTU.

The ad reads:

“Each year, America’s utilities and factories send enough heat up their chimneys to power all of Japan. But with existing, proven technologies, we can harness that wasted energy, dramatically cut electricity costs, and make our manufacturers more competitive.

 “According to Oak Ridge National Laboratory, significantly increasing our industrial energy efficiency would spur more than $200 billion in new private investment in the U.S. and create up to 1,000,000 jobs. Harness the heat to create new jobs and make our country more competitive.”

Then, from the American Wind Energy Association,  an industry trade group, a press release announcing –

“Several media outlets are reporting that President Obama will mention wind power and manufacturing jobs in his State of the Union address this evening, including reports that Bryan Ritterby of American Wind Energy Association (AWEA) member company Energetx Composites of Holland, MI will be First Lady Michelle Obama’s guest for the speech.”

 The AWEA is lobbying hard to get the wind industry’s major federal incentive, the production tax credit, extended beyond its planned expiration date at the end of 2012.  The PTC, as it is referred to, gives renewable energy companies a 2.2 cent credit per kilowatt hour for the first 10 years of an installation’s generation.

“A recent report by Navigant Consulting finds that if Congress allows the PTC for wind to expire, jobs in the wind industry will be cut in half, meaning a loss of 37,000 American jobs and a one third cut to American wind manufacturing jobs, while private investment in the industry would drop by nearly two thirds. And Navigant found that these job losses will begin now and accelerate with each month the PTC nears the expiration deadline. Meanwhile, extending the PTC will allow the wind industry to grow to almost 100,000 American jobs in just four years and stay on track toward supporting 500,000 American jobs by 2030.”

The good news here is, with the spread of wind power to more conservative states  such as Texas and Iowa, AWEA is seeing growing bipartisan support for an extension, which makes it more likely that a PTC law could make it through Congress even with election year politics raging.

Finally, while not directly SOTU-related, but certainly relevant, Greentech Media has done a quick rundown on the energy policies of GOP frontrunners Mitt Romney and Newt Gingrich.

Both basically are all about supporting domestic oil and natural gas development, cutting environmental regulations and redirecting federal support for renewable energy development — loan guarantees — into basic research.

Romney comes out slightly ahead in so far as he actually acknowledges the human role in climate change, though he says he’s not sure of the extent, while Gingrich’s most recent pronouncement on the issue is that he believes we don’t know if human carbon emissions are part of the picture.

And Gingrich offers the intriguing ideas of funding renewable energy research from gas and oil royalties and changing the Environmental Protection Agency into the Environmental Solutions Agency “that would use incentives and work cooperatively with local government and industry to achieve better environmental outcomes while considering the impact of federal environmental policies on job creation and the cost of energy.”

 

Welcome WindMade — a new green label

Today is Global Wind Energy Day and back in New York City at 8:30 a.m. — 5:30 a.m. our time — a new green label, WindMade, was launched at a media event at the Mandarin Oriental Hotel.

The result of an international effort, the new label will be available later this year to companies that procure at least 25 percent of their electricity from wind sources. Standards and a label for individual products are also under development and could be available in 2012.

The new WindMade label launched today in New York.

The idea, as speakers at the event said, is to bridge the gap between existing consumer demand for cleaner, greener energy and lagging or, in the case of the U.S., nonexistent national policy to promote renewable energy.

“It gives consumers the opportunity to vote with their wallet,” said Bragi Fjalldal, director for emerging markets at Vestas Wind Systems, one of the companies behind the new label.

A survey of thousands of consumers in 20 countries found that 79 percent would be willing to pay more for products made with wind energy, he said.

Other companies and trade groups behind the new label range from the World Wildlife Federation to the Global Wind Energy Council and American Wind Energy Association to Bloomberg, Lego and Price Waterhouse Coopers.

That kind of corporate support shows in the new organization’s website — where you immediately find a multimedia intro and user-friendly video ready to roll and go viral.

“We wanted a program robust enough that it would drive new wind investment and development around the world (and) flexible enough to (let companies) participate,” said Elizabeth Salerno, chief economist at the American Wind Energy Association.

To meet the 25 percent standard, a company would either have to  build its own wind installation, have a long-term power purchase agreement to buy wind energy or buy renewable energy credits, called RECs, from a verifiable source, she said.

The label will also have two levels — one certifying a company is using at least 25 percent wind energy and a second for companies hitting the 25 percent wind mark and using other forms of renewable energy as well. Companies will have to recertified every year.

Today’s event marked the roll-out of the proposed standards companies will have to meet to qualify for the WindMade label and the beginning of a 60-day public comment period.

The subtext here is that the groups and individuals involved realize they will need broad buy-in from businesses and the public. They will also need to ensure that the WindMade standards are rigorous enough so the label doesn’t become an easy green-wash device for companies seeking to cash in on consumer demand for cleaner energy.

For example, a company that earns a corporate-level WindMade label would not be able to use it on individual products that might be made in off-shore factories run on coal or oil.

The WindMade label could also be a wake-up call for wind energy in the Coachella Valley.

The San Gorgonio Pass is filled with thousands of windmills but many are old, inefficient or broken down. While repowering efforts are underway, a lot more needs to be done to keep the region competitive with new wind plants coming online in Southern California and across the country.

The WindMade program could be a spur for the region to tap into the growing demand for wind energy, update its aging turbines and draw new investment and development for wind projects in the area.